Wait for the videos to load--if you have a slow connection, it might take a while. Can you guess which one contains an anvil?
Luckily for us, Guinness likes horses. They show up regularly in ads and commercials, or even at the gates of the ancient brewery in Dublin.
Thank you, Ireland, for making today a holiday--and for making Guinness ads that are such an inspiration, we all want to be part of it.
Border collie Guinness: Created intentionally to go viral via social media, this commercial has its own movie-like trailer. It is only two weeks old and it's already had almost two million views on YouTube.
Guinness is good for you: In the 1950s, Guinness was promoted as a health food. It still has its devotees, just ask Zenyatta and other top racehorses who have had a daily ration of stout poured on their feed.
CG-Guinness: The Irish rugby team reveals its roots (definitely a favorite)
Pub culture Guinness: A stout history of barroom pool.
Polar Guinness: Someone needs to make a movie about Ireland's Tom Crean. He survived both the Scott and Shackleton expeditions, walked across the Ice Shelf (as in this commercial), was named a British hero and then retreated from public view to run a pub in County Kerry. At least Guinness made his legend the star of a commercial.
Before you were (probably) born: A Guinness-is-good-for-you poster comes alive for early television, circa 1955; this must be one of the earliest commercials
Global Guinness: I've been in other countries during the Super Bowl and I can definitely relate to this one. Maybe you were with me. Who could forget explaining American football in that cafe in Geneva, or that mountain-top bar in St Barth's where some guys had to sit on the roof and point a tv antenna toward Puerto Rico hoping to pick up a CBS signal...
Wild west Guinness: An all-American tough-guy fantasy for horse friends; this one might be my all-time favorite commercial although it doesn't quite say "Guinness" to me, for some reason. I like it anyway!
Just silly Guinness: because you knew I'd find an anvil buried in all these Guinness ads for my farrier friends. I think this is the ad campaign for the American market, but I wish they'd run their global ads.
I also wish that the creative minds of Guinness could be promoting horse racing in the USA. We need that kind of creativity, humor and especially their sense to find the spectacular in the everyday things around us.
There are dozens and dozens of great Guinness ads. What's your favorite? There's even a "Guinnessads" channel on YouTube. Post the link in the comments section to share your favorites or vote for the best one posted here.
And don't forget these that are already on The Hoof Blog:
The Guinness horses surfer ad
The Guinness Christmas commercial
Thanks, Ireland and thanks, Guinness!
|Order world's best anatomy reference for lower leg / foot of the horse: 978 281 3222.|
© Fran Jurga and Hoofcare Publishing; Fran Jurga's Hoof Blog is a between-issues news service for subscribers to Hoofcare and Lameness Journal. Please, no use without permission. You only need to ask. This blog may be read online at the blog page, checked via RSS feed, or received via a digest-type email (requires signup in box at top right of blog page). To subscribe to Hoofcare and Lameness (the journal), please visit the main site, www.hoofcare.com, where many educational products and media related to equine lameness and hoof science can be found. Questions or problems with this blog? Send email to email@example.com.
Follow Hoofcare + Lameness on Twitter: @HoofcareJournal
Read this blog's headlines on the Hoofcare + Lameness Facebook Page
Disclosure of Material Connection: I have not received any direct compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned, other than Hoofcare Publishing. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.