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Thursday, April 23, 2009

New Kentucky Derby Logo Might Need a Re-Design

by Fran Jurga | 22 April 2009 | Fran Jurga's Hoof Blog

Do you notice anything about the new Kentucky Derby logo? It's a nice piece of artwork, but it's interesting that it fancifully represents a horseshoe that would not be allowed to touch the hallowed dirt that lies before the Twin Spires.

Here's a story you would only read on the Hoof Blog:

Churchill Downs has created a new family of logos for the Derby and the Oaks this year. I've already become so accustomed to seeing it that I didn't realize until today that the shoe in the logo is illegal at Churchill Downs since the CDI family of racetracks changed its shoeing rules back on October 14...and especially since it was double-scrubbed and approved for its safety policies by the NTRA recently.

Churchill Downs' rules state: "Front horse shoes which have toe grabs greater than two millimeters shall be prohibited from racing or training on all racing surfaces at all Churchill Downs Incorporated racetracks. This includes but is not limited to the following: toe grabs, bends, jar calks, stickers and any other traction device worn on the front shoes of Thoroughbred horses. "

And on hind shoes:

"Any hind shoe with a turndown of more than one-quarter inch will not be allowed on the dirt courses. Hind shoes with calks, stickers, blocks, raised toes or turndowns will not be allowed on the turf courses. This includes quarter horse shoes or any shoe with a toe grab of more than one-quarter inch."

Those heels on the logo shoe are not going to get past the horseshoe inspector.

Am I the only one who notices these things? Or is this artwork supposed to be a nostalgic icon for bygone days when you could nail anything you wanted on the bottom of a horse's foot and send it to the gate?

Now when the conversation lags at your Derby party next weekend, you can point to the logo and ask your friends, "What's wrong with this picture?" and impress them with your command of shoeing rules and horseshoe design.

© Fran Jurga and Hoofcare Publishing. No use without permission. Permissions for use elsewhere are mostoften easily arranged. Fran Jurga's Hoof Blog is a between-issues news service for subscribers to Hoofcare and Lameness Journal. This blog may be read online at the blog page, checked via RSS feed, or received via a digest-type email (requires signup in box at top right of blog page). To subscribe to Hoofcare and Lameness (the journal), please visit the main site, www.hoofcare.com, where many educational products and media related to equine lameness and hoof science can be found. Questions or problems with this blog? Send email to blog@hoofcare.com.

1 comment:

Anonymous said...

This logo was obviously designed by some preppy type that sits at a desk all day, and probably never had so much as a whiff of horse poop! These types design things that look pretty and have 'balance', but know little about their subject....rant over!