Related Posts with Thumbnails

Monday, February 14, 2011

A Hoofcare and Lameness Valentine to You

The richest source of old advertising art featuring horseshoes is not from a horseshoe company at all. Many people think that Drummond Horseshoe brand was meant for a horse's hoof, but it was actually a tobacco company from St. Louis, Missouri.

Fortunately for us, the company employed some of the best advertising illustrators of their day, and they left a rich archive of ads showing horseshoes, farriers, and horses' hooves. Someone should do an exhibit of their art!

So, thanks to some long-gone artist who created this cherub at the anvil long ago. Maybe he or she would be happy to know that, a century later, some of still appreciate the artistry in the company's ads.

And to all of you, enjoy your champagne, chocolates and roses, all around the world!

 © Fran Jurga and Hoofcare Publishing; Fran Jurga's Hoof Blog is a between-issues news service for subscribers to Hoofcare and Lameness Journal. Please, no use without permission. You only need to ask. This blog may be read online at the blog page, checked via RSS feed, or received via a digest-type email (requires signup in box at top right of blog page). To subscribe to Hoofcare and Lameness (the journal), please visit the main site,, where many educational products and media related to equine lameness and hoof science can be found. Questions or problems with this blog? Send email to
Follow the Hoof Blog on Twitter: @HoofcareJournal
Join the Hoofcare + Lameness Facebook Page
Disclosure of Material Connection: I have not received any direct compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned, other than Hoofcare Publishing. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.

No comments: