Sunday, July 24, 2016

American Farrier’s Association and Life Data Labs, Inc., Makers of Farriers Formula Hoof Supplement, Announce Partnership

The following information is an edited excerpt from a news release supplied by the AFA. Photos and and media added by Hoofcare Publishing:

The American Farrier’s Association (AFA) and Life Data Labs, Inc. have entered into an educational communications partnership designed to bring Life Data Labs’ considerable expertise in the area of equine nutrition to the Association’s membership through various communications channels managed by the AFA. This includes the AFA's bi-monthly newsletter No Foot, No Horse and the recently redesigned AFA website, among other plans.

“We are very excited to welcome Life Data Labs as a partner in this new AFA initiative," said Beth Daniels, AFA Executive Director. "Life Data is globally recognized as a leader in the area of equine nutrition and its impact on the hoof, and AFA communications have expanded to levels that can now provide equine-focused businesses an excellent opportunity to reach and educate a significant audience.

Dr. Frank Gravlee waves to the world from the massive Life Data Labs warehouse in Alabama. (Hoofcare and Lameness archives)

"As a leader in the field of equine nutrition it is only fitting that Life Data will be the leader in establishing what we envision will become a library of resources from a diverse range of equine experts,” she concluded.

“Farriers play a key role in providing nutrition information to their clients,"  said Dr. Frank Gravlee, founder of Life Data Labs, Inc. "Life Data is excited to partner with AFA to provide equine nutrition to its members. Life Data has enjoyed a long (member for approximately 30 years) and successful relationship with AFA. Life Data appreciates its relationship with farriers."

Linda and Dr. Frank Gravlee posed with the Todd Pletcher-trained filly Rags to Riches in Saratoga Springs, New York, after she beat Curlin in the 2007 Belmont Stakes. Dr. Gravlee was a guest speaker in the Hoofcare@Saratoga series that year; Linda Gravlee is the company's president. Life Data helped sponsor the lecture series that year.(Hoofcare and Lameness archives)

About the AFA
The American Farrier’s Association was founded in 1971 and is the largest U.S. based organization serving farriers worldwide and the only U.S. farrier membership association to have an internationally recognized certification program. To learn more, visit

About Life Data Labs, Inc.
Life Data Labs, Inc. ( is an animal nutrition and health products manufacturer dedicated to premium quality through continuous product improvement and new product development. Their signature commitment to stringently controlled in-house product production assures consumers of consistent high quality and product performance.

This news video was recently broadcast in Dr. Gravlee's home state of Alabama and features Farriers Formula and other equine hoof products manufactured by Life Data Labs. It was not part of the AFA press release.

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