Watch Now: "Lost Dog" Budweiser Clydesdales Super Bowl Commercial Released; Puppy Ads Under Scrutiny

I don't know about you, but I'm still snowbound. Cable service returned just in time for me to catch the new Budweiser Clydesdales Super Bowl commercial (a.k.a. "Lost Dog") on The Today Show this morning. And here it is, along with a behind-the-scenes reel, thanks to Budweiser, to share with you.

I wonder what people will think of this one. Who hasn't had a cat shut in a trailer? But should that side escape door pop open when the pickup slams on its brakes? That's trailer safety 101 and sure to elicit the biggest shudder from horse people since the hitch gelding cantering on pavement in the first ad.

Teaser: Budweiser Clydesdales "Lost Dog" Super Bowl Commercial--or at least a few seconds of it

Fans of the Budweiser Clydesdale Super Bowl commercials could celebrate a small step forward this afternoon as the St. Louis brewery released probably about nine seconds of the upcoming one-minute commercial for next weekend's actual ad.

Video: Watch the 2014 Budweiser Clydesdale "Puppy Love" Super Bowl Commercial

Thank you, Anheuser-Busch. The giant St Louis brewery did Budweiser Clydesdale fans a big favor today and released the hitch's new 2014 Super Bow commercial. Have a watch and relax during the game!

Now, these commercials always have a back story, and this year is no exception. Here's the "behind-the-scenes" teaser for the ad.

Anheuser-Busch is continuing the story started with "Brotherly Love" in 2013. This year, the horse trainer played by actor Don Jeanes finds his paddocks invaded by a persistent puppy from the adoption center next door. 

Have fun, #BestBuds!

© Fran Jurga and Hoofcare Publishing; Fran Jurga's Hoof Blog is the news service for Hoofcare and Lameness Publishing. Please, no use without permission. You only need to ask. This blog may be read online at the blog page, checked via RSS feed, or received via a headlines-link email (requires signup in box at top right of blog page). Questions or problems with this blog? Send email to blog@hoofcare.com.  

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Disclosure of Material Connection: The Hoof Blog (Hoofcare Publishing) has not received any direct compensation for writing this post. Hoofcare Publishing has no material connection to the brands, products, or services mentioned, other than products and services of Hoofcare Publishing. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Budweiser Clydesdales 2014 Super Bowl Commercial: Expect Big Horses, a Cute Puppy, and An Epic "Awwwww..."

It's coming. And imagining what it might be will keep us busy for the next 15 days. It's time for the 2014 Budweiser Clydesdale commercial created for the Super Bowl XLVIII on February 2.

Watch the Most Popular Super Bowl Commercials: Budweiser Clydesdales Dominated with Three Ads in 2009!

This was an impressive moment in the Budweiser Clydesdale "love" commercial this year.

Thanks to everyone who mentioned appreciation for the Super Bowl commercials last week. It looks like Hoof Blog readers are in tune with the national audience; the Budweiser Clydesdale ads took the first three places in viewer voting!

The actual videos of complete ads are not available until after the game, so here are the top three, for your instant recall anytime you need a dose of Fetch, Love or Clydesdale.

Thanks again to Budweiser for brightening up the Super Bowl and the added video they provided for Blog readers last weekend.

First place: "Fetch"


Second place: "Love"



Third place: "Clydesdale" ("Generations")



© Fran Jurga and Hoofcare Publishing. No use without permission. You only need to ask. Fran Jurga's Hoof Blog is a between-issues news service for subscribers to Hoofcare and Lameness Journal. This blog may be read online at the blog page, checked via RSS feed, or received via a digest-type email (requires signup in box at top right of blog page). To subscribe to Hoofcare and Lameness (the journal), please visit the main site, www.hoofcare.com, where many educational products and media related to equine lameness and hoof science can be found. Questions or problems with this blog? Send email to blog@hoofcare.com.