Doug Roberts is a hard-working guy. He's been shoeing horses for 37 years, and he has no plans to quit. Ever.
But when the Livermore, California farrier heard about a contest to find the hardest working person in America, he figured there couldn't be many people who worked harder than he does. And the judges agreed, because today they announced that Doug is a finalist, one of ten people chosen as the hardest working people in America.
Mitchum, which manufactures what it calls the hardest working antiperspirant/deodorant, launched the promotional campaign in May 2010.
"Mitchum challenged regular people to create reality films telling their true stories of hard work, and the public responded in a strong way," said Alan T. Ennis, CEO of Revlon, Mitchum's parent company. "Mitchum is a brand that prides itself on working hard and these finalists have proven they do just that. Not only are they finalists, they are true Mitchum brand ambassadors. Through this contest, Mitchum and the public have the power to make a difference in someone's life."
Besides Doug Roberts, the finalists selected include a man who is cleaning up the nation's rivers; a U.S. Air Force Fighter pilot; an 88-year-old working mom; an elementary school custodial worker; the founder of First Response Team of America; a man helping young campers build character, respect and leadership; an actor, trash-hauler, artist, silkscreener and landscaper; a construction worker and dad who moonlights as a college student; and an Army drill sergeant.
Beginning today, the public can log on to
www.mitchumhardestworking.com and vote for the “Hardest Working Person in America”--as long as you promise to vote for Doug! The grand prize winner of the contest will receive a $100,000 cash prize and be the subject of a short film by legendary documentarian Albert Maysles and co-filmmaker Bradley Kaplan with a first-place winner also receiving a $20,000 cash prize. In addition, Mitchum will also present an “Audience Award” winner with a $5,000 prize and a “golden” Mitchum trophy for the video which received the most votes in the first round of the contest. Voting will close on August 15, 2010 and all three winners will be announced between August 16-23, 2010.
For contest rules or to view the hardest working films, television spots and finalist videos visit
mitchumhardestworking.com, www.facebook.com/mitchum, or follow the campaign on Twitter at @MitchumTM (twitter.com/mitchumtm. Just be sure to vote for Doug as often as they'll let you!
© Fran Jurga and Hoofcare Publishing Fran Jurga's Hoof Blog is a between-issues news service for subscribers to Hoofcare and Lameness Journal. Please, no use without permission. You only need to ask. This blog may be read online at the blog page, checked via RSS feed, or received via a digest-type email (requires signup in box at top right of blog page). To subscribe to Hoofcare and Lameness (the journal), please visit the main site, www.hoofcare.com, where many educational products and media related to equine lameness and hoof science can be found. Questions or problems with this blog? Send email to blog@hoofcare.com.
