Showing posts with label media coverage. Show all posts
Showing posts with label media coverage. Show all posts

Thursday, January 29, 2015

The Barbaro Effect: How One Horse Changed the Face of Laminitis Awareness--and Google Search Statistics--Forever

A racehorse named Barbaro won the Kentucky Derby in 2006. He fractured his right hind leg in the Preakness, two weeks later, and suffered from laminitis during his complex recovery from surgery to repair the limb that summer. The world watched him struggle to recover. Eight months after his injury, he was euthanized. Laminitis was given as the reason for ending his life. The world--not just the horse world--was stunned that his life couldn't be saved. What was this disease, they wanted to know? Barbaro showed them what it was, in the most tragic possible way. His name became synonymous with laminitis awareness and research. And Google has proof of that.

Barbaro died on January 29, 2007. Where were you, eight years ago today? More importantly, where was your awareness and knowledge of the disease of laminitis? And where are you--and your laminitis awareness and knowledge--now?