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Saturday, November 08, 2008

Deltad? Mustelta? Two Farrier Industry Giants Combine Forces, Faces, Functions

Sorry, friends, I have been on the road and only today found a way to check email and this was in Thursday's email. It is a press release from Mustad Hoofcare and will be of interest to everyone in the farrier world, quite literally. I am posting this press release in its entirety, as received from the Mustad public relations firm. Companies and individuals with business relationships with the firms who have questions should contact Mustad and/or Delta directly.

FOREST LAKE, Minn. – (Nov. 6, 2008) – The Mustad Hoofcare and Delta Horseshoe families are joining forces to create an integrated team dedicated to the hoofcare industry and to the welfare of the horse.

Owned by its founding family since 1832, Mustad brings more than 175 years of manufacturing expertise to the newly combined entity, which also will benefit from Delta’s 25-year track record of distribution and brand building proficiency under the direction of the van der Linden family.

“We’ve long admired Delta and their reputation for being extremely close to the customer in everything they do, so it’s a great combination for us,” said Carlos A. Xifra, president of Mustad Hoofcare Center.

“We are extremely excited to join forces with the world’s leading manufacturer of farrier-related products,” said Remco van der Linden, president of Delta Horseshoe Company. “There is no doubt that our customers will benefit greatly from the added value created by the combined strengths of the two organizations.”

Both leaders said they expect to offer increased value to customers and to the hoofcare market, including a broader mix of products from a single source and simpler, faster delivery coast to coast.

There are no immediate changes to personnel or procedures at either company following today’s announcement. It will be “business as usual,” company officials said.

On Jan. 1, 2009, Mustad Hoofcare Center and Delta Horseshoe Company will be officially combined into a single operating entity. At that time, more details will be shared about the new organization, including how customers will benefit from expected operating efficiencies and synergies.

Both leaders will take on new roles: van der Linden will become the president of the combined organization, and Xifra will become the new horseshoe manufacturing director for the Mustad Hoofcare Group worldwide. The combined organization will continue to operate both locations, in Rocklin, Calif., and Forest Lake, Minn.

About Mustad Hoofcare Center
Based in Forest Lake, Minn., Mustad Hoofcare Center provides products to satisfy the needs of farriers, horse owners and veterinarians. Mustad Hoofcare Center is comprised of some of the industry’s leading brands, including St. Croix Forge, Capewell, Cooper, Tuff Stuff®, Thrushbuster® and Right Balance™.

About Delta Horseshoe Company
Based in Rocklin, Calif., Delta Horseshoe Company has been providing quality farrier-related products since 1984. Delta is committed to every aspect of the farrier industry and stays in constant communication with a worldwide network of manufacturers and farriers in order to provide the best and most current products available. It sells its products under a variety of widely recognized brands, including horseshoes, horsenails and tools under the Delta brand.

© 2008 Fran Jurga and Hoofcare Publishing.

Fran Jurga's Hoof Blog is a between-issues news service for subscribers to Hoofcare and Lameness Journal. This blog may be read online at the blog page, checked via RSS feed, or received via a digest-type email (requires signup in box at top right of blog page).

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1 comment:

Anonymous said...

"dedicated to the hoofcare industry and to the welfare of the horse"

Yes you are dedicated to the industry$$$$. But, please can you really expect us to believe you care in the least for the true welfare???!!!.

If you really did care you would question why with all your so called expertise and wonderful products that there are so many horses with problems.

Horses need to be healthy with appropriate triming that is simply it.!!!!