Sunday, February 01, 2009

Super Sunday Video Humor: Sneak Previews of Racing Clydesdales and Charging Ostriches on Tonight's Fun Commercials

by Fran Jurga | 1 February 2009 | Fran Jurga's Hoof Blog

The Budweiser Clydesdales at the track? You have to see this!

It's Super Sunday across America and all through the land, we all waited for half time and Bruce Springsteen's band...

And what from our wondrous eyes could not hide, but three brand new commercials about a Budweiser Clyde.

But I soon was laughing, like a February Fool, about a dog food commercial called simply "Dogs Rule"

You can watch it too, you'll catch the vibe, and pronounce to the world, "I think that's my tribe!"

Today's a tossup, not between Arizona and Pittsburgh, but between Bruce Sprinsteen and the Budweiser Clydesdales. Is there another reason for 50 million people to plant themselves in front of the television tonight?

Pedigree dog food just might give the Clydes and the Boss a run for their money. The new commercial and web site "Dogs Rule" will be a hoot to those of us who work around animals and the people who love them. Pedigree thought it was making an outrageous takeoff on exotic pets, but, ummmmm, actually, I think they are pretty close to capturing some of the "unique" people and pets I've met along the way.

Pedigree is doing their Super Bowl ads (at how much for 30 seconds? $3 million?) as a public service to encourage pet adoption. If you go to the new web site ( you can download an .app for your iPhone and the company will donate dog food to animal shelters every time someone watches a video on the site.

The best part is that they have made it possible for you to watch four character development videos that give you some insight into the individual pets and their quirky owners featured in the commercial: Rusty the rhino, Bruno the ostrich, The Boar, and Max the Water Buffalo. It's a great laugh.

This is all in good fun. I hope you will watch the original commericial here, go to and click around so some dog food flows to the needy ones. I wish someone would do this for horses in need of homes.

And don't forget to watch for the Clydesdales! One commercial has a lovesick Clyde and another honors the hitch on its 75th anniversary year. Later today I will post some sneak-peek footage from Budweiser about how (and where!) they shot this year's great commercials.

In the meantime, have a laugh with Pedigree...and don't forget to consider giving a shelter dog a good home, right next to you on the couch on Super Sunday.

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