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Monday, August 10, 2009

Industry News: Arenus Acquires Sore No More Liniment and Equilite

by Fran Jurga | 10 August 2009 | Fran Jurga's Hoof Blog

Last year Sore No More launched an herbal poultice

One of the sport and racehorse world's most popular products has a new parent company.

St. Louis-based Arenus announced today that it recently acquired the intellectual property, technology and product lines of Equilite, Inc., makers of Sore No More liniment and the Equilite family of supplements and botanical products.

In a press release, Arenus stated that it acquired Equilite’s three product lines: the Sore No-More® Liniment Product Line, Herbal Supplement line and Botanical Animal® Flower Essence line, totaling 39 individual products. Other Equilite products include bathing, fly control, general health, behavioral training, relaxation, liniment and legs, as well as natural pasture seed.

“Arenus’s philosophy is to provide unique health products that holistically address specific issues and Equilite™ products do just that,” said Celeste Mohatt, Arenus Marketing Manager. “The market trend is toward a more holistic, natural approach to horse care and Equilite fulfills this need.”

“Arenus brings to the table an unprecedented level of experience in animal health research and product development,” said Stacey Palmer Small, Founder and President of Equilite™. “The Arenus team is committed more than ever in bringing to market products that will continue to improve the lives of the equine and companion animals we all love and care for.”

The product Sore No-More® was originally designed to meet the needs of race horses that are faced with extremely stressful situations. Track veterinarians were looking for an alternative way to help support their traditional methods of treatment, so they asked Small to research herbs as a possible adjunctive route. She started with a two-year course in Chinese Medicine and continued her studies which lead to the creation of the first two products, Sore No-More® and the Garli+C™ Blend.

Sore No-More® was named Product of the Year by
Horse Journal in 2000 and 2007.

Like Arenus, Equilite is a member of the National Animal Supplement Council, which enforces good animal health supplement manufacturing, labeling and marketing practice standards.

Other ARENUS® product lines include STEADFAST®, a joint health supplement and ASSURE®, a digestive aid family. For more information about Equilite products visit www.equilite.com or www.arenus.com.

ARENUS® is owned by Novus Nutrition Brands, LLC (a Novus International company) and is specifically dedicated to improving the health, performance, and longevity of all horses and dogs.


photo © Fran Jurga. No use without permission. You only need to ask. Fran Jurga's Hoof Blog is a between-issues news service for subscribers to Hoofcare and Lameness Journal. This blog may be read online at the blog page, checked via RSS feed, or received via a digest-type email (requires signup in box at top right of blog page). To subscribe to Hoofcare and Lameness (the journal), please visit the main site, www.hoofcare.com, where many educational products and media related to equine lameness and hoof science can be found. Questions or problems with this blog? Send email to blog@hoofcare.com.

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