Thursday, January 31, 2013

The Budweiser Clydesdales 2013 Super Bowl Commercial: Advance Showing of the 2013 Commercial on the Hoof Blog

This year's Budweiser Clydesdale commercial is quite a story. "Brotherhood" shares the bond of a trainer and his favorite horse.

Spoiler alert!

Have you been chewing your nails (or hooves)? Are you worried you might be running to the refrigerator or bathroom on Sunday night when the annual Budweiser Clydesdale commercial comes on the Super Bowl?

Fear no more, here it is: (go ahead, watch it in full screen mode)

The ad is called "Brotherhood" and, yes, it's a fantasy--but you must be a serious cynic if there isn't a horse in your past that comes to mind when you watch it.

Well done, Budweiser!

PS Remember, Budweiser wants your suggestions for names for the newborn foal.

Read all about the foal and the competition to name him.

Go to the Budweiser Facebook page to put in your two cents or use #clydesdales on Twitter!

© Fran Jurga and Hoofcare Publishing; Fran Jurga's Hoof Blog is a between-issues news service for subscribers to Hoofcare and Lameness Journal. Please, no use without permission. You only need to ask. This blog may be read online at the blog page, checked via RSS feed, or received via a digest-type email (requires signup in box at top right of blog page). To subscribe to Hoofcare and Lameness (the journal), please visit the main site,, where many educational products and media related to equine lameness and hoof science can be found. Questions or problems with this blog? Send email to  
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Disclosure of Material Connection: I have not received any direct compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned, other than Hoofcare Publishing. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.