I'm sure that The Onion's writers thought they were making all this high-tech horseshoeing stuff up; little could they know that the technology they describe is available...yet Big Brown wears a stock out-of-the-box shoe that is customized into the "designer model" Yasha cushion-heel prototype.
For those of you who don't know, The Onion is the nation's leading humor/satire publication and one the most popular web sites on the Internet!
Note: The Onion is not intended for readers under 18 years of age. If you go to the site, prepare to possibly be offended.