Friday, September 15, 2006
New DVD on Underrun Heels Will Be Marketed by Hoofcare Publishing
Client education takes a big step forward this month as we begin marketing the new dvd "Get Your Horse Sound" from California farrier John Suttle. In just 38 minutes, John does a remarkable job of explaining the lever theory of hoof construction/function and how underrun heels compromise a horse's ability to bear weight and lead an athletic life.
Not everyone will agree with John's "materialistic" solutions (Vettec should have bankrolled this dvd, given the heavy use of their adhesive hoof reconstruction materials in the shoeing) but the explanations are clear and the examples are good. I think John has a great career ahead of him in educating owners (as well as vets and farriers) because his low-key approach (he even wears a Mr. Rogers-type cardigan) is sincere and direct. And, he doesn't have anything to sell (except the dvd). It's like a breath of fresh air.
Click here to watch a simple preview.
(You will need the QuickTime viewer to see this film on your computer; you can download the application for Windows or Macintosh platforms for free at http://www.apple.com/quicktime/download.)
To place an order for the dvd, please call, fax or email the Hoofcare office with your name, address, and Visa/MC information. This dvd is made for North American format dvd players; if you are in another hemisphere, you'll need a universal player and even then, it may not work. Cost is $30 per dvd plus $5 post in USA.