Tuesday, January 31, 2012

Hoofcare at the Super Bowl: Have the Commercials Gone to the Dogs?

I have a feeling this will be my favorite commercial during the Super Bowl on Sunday. This is just a preview. Quigley is a French bulldog and he reminds me of an ad we ran in Hoofcare + Lameness years ago. Mustad's ad agency, Scott Inc. of Milwaukee, put red high-top Keds on a horse. It is possibly my all-time favorite hoof ad.

So far, I haven't seen any Super Bowl commercials with horses. But rumor is that the Budweiser Clydesdales are scheduled to have a brand new commercial, as has been the custom for many years.

If my sources are correct, this one from the Budweiser Super Bowl commercial archives should be a clue to what you'll see in the Clydesdale commercial this year:

Has the Super Bowl gone to the dogs? It seems like most of the ads either feature dogs or are about cars. Volkswagen probably wins there, by combining cars and dogs in the same commercials. They are sticking with the Star Wars theme introduced last year, but even the galactic empire has gone to the dogs this year.

Audi has a terrific spoof on vampires, which you might not get if you aren't a Twilight fan.  Do you have a favorite that you've seen previewed? Are you as interested in the commercials as you are in the game? Share your favorites!

 Watch a great preview of many of the Super Bowl commercials on Adweek's web site.

I'd like to see Quigley in the Budweiser hitch...photo links to Adweek Magazine.
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Stephanie said...

Hey, Fran,
Thanks for that little spot on the Skechers commercial, ( I don't think I mis-spelled it...)

I have Frenchies and am really excited to get a look at the clip, but they have it buttoned up pretty well. I just wanted to tell you, there is a poll out there somewhere for folks to vote for Kim K (last year's ad) or the Frenchie, and it was 94% to the dog and 6% to Kim!

Of course, the greyhound folks are all up at arms, but that was to be expected. I know, but can't it just be for fun for once?

Anyway, thanks again for that,

Stephanie Abbott, farrier in Austin Tx

Oh, yeah, all my Frenchies are handicapped, 2 amputees, one with spinal problems, and one with a pacemaker, and she is just now 5 years old, (shelter dog.)

Fran Jurga said...

Hi Stephanie, thanks so much for your message, I love it!

I also love French bulldogs! I have been a fan of Martha Stewart's Sharkey and Francesca's blog (http://dailywag.marthastewart.com/) for ages. I'm sure you know all about them!

I think the Super Bowl is big on greyhounds. The ones in the Quigs ad and then did you notice the greyhound that stars in costume at the end of the Volkswagen Star Wars ad?

That's quite a surprise. But yes, the anti-gh racing people are not happy.

Which reminds me, I have to find that old old old Mustad ad. It was so cool!

Thanks for checking in, I admire what you've done to help those Frenchies. I'd love to have one--maybe someday!