Showing posts with label holiday. Show all posts
Showing posts with label holiday. Show all posts

Saturday, December 24, 2011

Nothing Says "Happy Holidays" Like a Horse in the Snow

What, you're not in the holiday spirit? The Hoof Blog has a cure for that. Just sit down and watch my collection of favorite Christmas television commercials. All have horses featured in them.

If you don't have the ho-ho-ho's by the time you're finished watching these, try some egg nog and watch again.

1. First, a  montage of Irish Christmas commercials, past and present, including scenes from ads for Guinness, Land Rover, Kerrygold and some other companies I don't recognize (sorry):



2. More from Ireland: I love the Guinness ad, so let's look at that one in its entirety:


3. Here's the classic Christmas commercial, American-style: the 1987 Budweiser Vermont Christmas ad, shot in my old hometown of South Woodstock:



4. I don't remember when the Budweiser Clydesdales took credit for turning on the Christmas lights, but I'm happy they did it in this commercial:


5. Just for the record, Miller High Life beat Budweiser to Vermont; this one is from 1981 and still stands the test of time. What a classic:



6.  No snowman is safe when there are horses around. This Wells Fargo commercial makes that point very clearly!




Go ahead, use the little envelope symbol at the bottom of this post to email a link to this video collection and make it your Christmas greeting, too! Or use the symbols to share this on Facebook and Twitter. Spread the joy to the world!

Happy holidays to all!
Thanks for your support and friendship 
and all you do to help horses!



© Fran Jurga and Hoofcare Publishing; Fran Jurga's Hoof Blog may be read online at the blog page, checked via RSS feed, or received via a digest-type email (requires signup in box at top right of blog page).  Questions or problems with this blog? Send email to info@hoofcare.com.  
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Disclosure of Material Connection: I have not received any direct compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned, other than Hoofcare Publishing. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Saturday, December 25, 2010

Seasons Greetings from Hoofcare and Lameness!

 I feel like I know these guys and would give anything to know who they are (or were). They certainly were having a merry time and I have a feeling that the horse was just there for the photographer's benefit. I hope your holiday will be just as merry and warm as this scene!

© Fran Jurga and Hoofcare Publishing; Fran Jurga's Hoof Blog is a between-issues news service for subscribers to Hoofcare and Lameness Journal. Please, no use without permission. You only need to ask. This blog may be read online at the blog page, checked via RSS feed, or received via a digest-type email (requires signup in box at top right of blog page). To subscribe to Hoofcare and Lameness (the journal), please visit the main site, www.hoofcare.com, where many educational products and media related to equine lameness and hoof science can be found. Questions or problems with this blog? Send email to blog@hoofcare.com.
 
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Thursday, December 03, 2009

St. Eloi, Patron Saint of Farriers, Honored Today

Traditional sculptures in France and Belgium are "bouquet de la St Eloi". Shaped like wreaths, they are displays of a farrier's prowess at the anvil. Most are circles of horseshoes welded together but this one tells a story. Notice St Eloi is top and center. Supposedly, all these signs contain a code across the bottom that is readable only by other professional farriers. Maybe it's a message to St Eloi in case he happens to come down the street.


Today is a feast day in many Catholic countries in Europe, especially France and Belgium. It is the day of Saint Eloi, the patron saint of farriers, veterinarians and horses. (He is sometimes called Saint Eligius, or Eloi may be spelled Aloy, in some regions.) According to tradition, no farriers shoe horses today. They gather together, instead, and have a festive time.

I will try to share some of the information I have learned about St Eloi and the holiday, as best as I have been able to get from translations and helpful French-speaking farrier friends.

A survey of art history can be done just by tracing all the famous images of the legend of St. Eloi. Here is Botticelli's intepretation, part of the altarpiece of San Marco. It can be seen in the Galleria degli Uffizi, Florence


I first learned of St Eloi when visiting the forge of the Republican Guard stables in Paris. There was a little shrine inside the forge and I was told that Eloi was the patron saint of farriers. My hosts assured me on one day a year, farriers do not work.

In the past, it was a tradition for horsemen to give farriers tips on this day. It's a very special tradition and still taken seriously in some areas. I would love to be in France some year for this day.





According to tradition, there is a procession of farriers through towns. Take a look at what these fellows are carrying. Note the anvil on the processional banner. But the other parade prop is adorned with bits of harness and the tail of a horse. Farriers walk in a processional to wherever they are headed to eat and drink for the rest of the day.

Would you know where to look to find horseshoes in the Cathedral of Notre Dame in Paris? Just look for St. Eloi in the hall of saints and you will find them. (Wikimedia Creative Commons image)


Here's the legend of this interesting saint:

Eloi was born in France in 588.

Eloi prided himself on his special skill of being able to shoe any horse, and of his prowess at the forge. He loved to boast about his skill and challenge others to match him.
According to Church legend, Christ, in the person of a traveler, came to the forge where Eloi was working and asked if he could use the anvil to fix a loose shoe.

St. Eloi is probably the only saint who
brandishes a hammer.
Eloi gave permission to the stranger, and was shocked to see the man twist a fore leg of the beast out of the shoulder joint, bring it into the forge, and nail on the shoe. This being done, he replaced the leg, patted the horse on the shoulder, and asked the farrier if he knew anyone who could do such a neat piece of work as that.

"Yes, I do," said the boastful Eloi. "I will do it myself."

Not to be outdone by this stranger, Eloi started to wrench the leg off a horse waiting to be shod. A terrible mess ensued, but the leg was removed. Eloi then made a very beautiful shoe and nailed it to the severed leg. The traveler applauded him for the beauty of his forgework.

But when Eloi returned to the three-legged horse, it was lying near death. How would he explain that to his customer? And why had the traveler been able to remove a leg without hurting the horse and not Eloi?

Eloi pleaded with the traveler to fix the leg he had ripped off the dying horse.

"Are you sure you are cured of pride and vanity by this mischance?" said the stranger.

"Oh, I am, I am!" cried Eloi. "I will never again, with God's help, indulge a proud thought. But why did you induce me to do this wicked thing by setting me the example?"

"My object was to root a strong vice out of your heart. Give me the leg," said the stranger. So saying, he applied the broad end of the limb to its place, tapped the animal on the shoulder, and the next moment the horse was standing up strong and uninjured.

But Eloi was alone in his forge. There was no sign of the mysterious stranger or his steed. He had witnessed a miracle, right there in the forge.

He spent the rest of his life devoted to the Church and was made a saint of all humble, hardworking people, especially workers in the metal crafts and most significantly, the farriers of the world and the horses they shoe.



Farriers and other metal workers also used to send cards for St Eloi. I have been collecting these for years. I wish I knew more about what they symbolized. They look something like Valentines, but with lots of heavy metal and horse hooves. Maybe St Eloi was a matchmaker, too.


© Fran Jurga and Hoofcare Publishing. No use without permission. All images and text protected to full extent of law. Permissions for use in other media or elsewhere on the web can be easily arranged.

Fran Jurga's Hoof Blog is a between-issues news service for subscribers to Hoofcare and Lameness Journal. This blog may be read online or received via a daily email through an automated delivery service.

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Monday, December 01, 2008

Take a Peek at the Perfect Gift Book: EQUUS by Tim Flach




As the holiday season dawns, please take a look at a few sample images from our featured gift book for 2008. EQUUS by Tim Flach is a deceptively simple name for an extraordinary collection of images of the horse. Just the horse. Not always the whole horse. And a collection like you have never seen before.

This will be the feature book in the Hoofcare booth at the AAEP convention in San Diego next week. If you can't be there to order one, reserve your copy now.

Specifications: Hardcover with heavyweight jacket, 14.3 x 11.3 x 1.5", (huge!), 300 thick pages of new ways to look at a horse.

Cost: $60 per book. $12 shipping in USA. No overseas orders as this book is too heavy for air mail.

To order: Fax orders to 978 283 8775. Phone orders to 978 281 3222 (office closed 12/5 to 12/12 for AAEP convention). Mail orders to Hoofcare Books, 19 Harbor Loop, Gloucester MA 01930.

Payment: Checks payable to Hoofcare Books in US funds only. Visa or Mastercard accepted (need account number and expiry date).

Fulfilment subject to availability.


Click here for fax/mail order form.

All orders subject to the schedules, delays and whims inherent in the US postal system.


EQUUS is stunning, thought-provoking and inspirational, without any text to get in the way of your own reactions. (Although there is text elsewhere in the book, should you care to read more.) This book has no connection to the magazine by the same name.

This book will never grow old. You will, but this book will grow with you. You'll see it again for the first time, every time you open it.

And you'll know horses as you never have before.

I will try to post more images from this amazing book but these are among my favorites that feature the hoof.

© Fran Jurga and Hoofcare Publishing. No use without permission. Images are the property of the photographer, who kindly loaned them.

Fran Jurga's Hoof Blog is a between-issues news service for subscribers to Hoofcare and Lameness Journal. This blog may be read online at the blog page, checked via RSS feed, or received via a digest-type email (requires signup in box at top right of blog page).

To subscribe to Hoofcare and Lameness (the journal), please visit the main site, www.hoofcare.com, where many educational products and media related to equine lameness and hoof science can be found.

Questions or problems with this blog? Send email to blog@hoofcare.com.