Industry News: Arenus Acquires Sore No More Liniment and Equilite

by Fran Jurga | 10 August 2009 | Fran Jurga's Hoof Blog

Last year Sore No More launched an herbal poultice

One of the sport and racehorse world's most popular products has a new parent company.

St. Louis-based Arenus announced today that it recently acquired the intellectual property, technology and product lines of Equilite, Inc., makers of Sore No More liniment and the Equilite family of supplements and botanical products.

In a press release, Arenus stated that it acquired Equilite’s three product lines: the Sore No-More® Liniment Product Line, Herbal Supplement line and Botanical Animal® Flower Essence line, totaling 39 individual products. Other Equilite products include bathing, fly control, general health, behavioral training, relaxation, liniment and legs, as well as natural pasture seed.

“Arenus’s philosophy is to provide unique health products that holistically address specific issues and Equilite™ products do just that,” said Celeste Mohatt, Arenus Marketing Manager. “The market trend is toward a more holistic, natural approach to horse care and Equilite fulfills this need.”

“Arenus brings to the table an unprecedented level of experience in animal health research and product development,” said Stacey Palmer Small, Founder and President of Equilite™. “The Arenus team is committed more than ever in bringing to market products that will continue to improve the lives of the equine and companion animals we all love and care for.”

The product Sore No-More® was originally designed to meet the needs of race horses that are faced with extremely stressful situations. Track veterinarians were looking for an alternative way to help support their traditional methods of treatment, so they asked Small to research herbs as a possible adjunctive route. She started with a two-year course in Chinese Medicine and continued her studies which lead to the creation of the first two products, Sore No-More® and the Garli+C™ Blend.

Sore No-More® was named Product of the Year by Horse Journal in 2000 and 2007.

Like Arenus, Equilite is a member of the National Animal Supplement Council, which enforces good animal health supplement manufacturing, labeling and marketing practice standards.

Other ARENUS® product lines include STEADFAST®, a joint health supplement and ASSURE®, a digestive aid family. For more information about Equilite products visit www.equilite.com or www.arenus.com.

ARENUS® is owned by Novus Nutrition Brands, LLC (a Novus International company) and is specifically dedicated to improving the health, performance, and longevity of all horses and dogs.

photo © Fran Jurga. No use without permission. You only need to ask. Fran Jurga's Hoof Blog is a between-issues news service for subscribers to Hoofcare and Lameness Journal. This blog may be read online at the blog page, checked via RSS feed, or received via a digest-type email (requires signup in box at top right of blog page). To subscribe to Hoofcare and Lameness (the journal), please visit the main site, www.hoofcare.com, where many educational products and media related to equine lameness and hoof science can be found. Questions or problems with this blog? Send email to blog@hoofcare.com.

Curlin's Horseshoe Beat Him to the Hall of Fame

by Fran Jurga | 10 August 2009 | Fran Jurga's Hoof Blog

The square-toe glue-on Polyflex horseshoe design dictated by Curlin's 2008 campaign needs

A highlight of last week's Hoofcare and Lameness/Hoofcare@Saratoga reception for the Ride On! exhibit at the National Museum of Racing and Hall of Fame was a little piece of plastic with a big story to tell.

Oklahoma horseshoer David Hinton had been scheduled to be with us but had to change his plans; he will be with us this week at the Parting Glass at 7 pm (August 11) instead.

David shoes for the Asmussen Racing Stable and flies all over the country. Last year, he was working on Curlin when the champion colt was stabled at Saratoga and training for the Woodward and Jockey Club Gold Cup as part of his campaign toward the 2008 Breeders Cup and becoming North America's richest-ever racehorse.

Trainer Steve Asmussen had success with the Polyflex shoe developed by Saratoga horseshoer Curtis Burns on other horses but he only wanted a square-toed "Silver Queen" type glue on for Curlin. The problem: the Polyflex shoe had a round toe.

Changing the mold for one horse in the middle of the busiest time of the year was a tall order for the Polyflex team but somehow, but mid-summer, a prototype was made and put in Hinton's hands to try on Curlin. Not only did it work, the company soon added the design as an alternate model and it is selling well.

Curlin went on to wear the shoes for the rest of his career. Asmussen starter Kensai wore Polyflex glue shoes a week ago when he won the Jim Dandy, although I don't know if they were square toes or round toes.

One of the square-toe shoes that Curlin wore in the Jockey Club Gold Cup, when he passed the $10 million earning mark, was presented with documentation to the National Museum of Racing last Tuesday, on behalf of Stonestreet Farms, owner of Curlin. Burns and Hinton worked behind the scenes with Hoofcare and Lameness to make this happen for the night of the reception, which was sponsored by Life Data Labs.

The shoe was presented to curator Beth Sheffer, who was thrilled to receive it. She said it was the first glue-on shoe the museum would have in its permanent collection, although they currently have on display Big Brown's Kentucky Derby Yasha shoe on loan from Ian McKinlay.

Sheffer revealed that the museum had received the extensive shoe collection of Calumet Farm in Kentucky and its late trainer Jimmie Jones. The collection is in storage.

The Ride On exhibit contains examples of horseshoes, hoof boots, and pads used to overcome different lameness problems, especially laminitis, in horses. Included in the exhibit are two handmade shoes by Michael Wildenstein FWCF (Hons), adjunct professor of farrier science at Cornell University College of Veterinary Medicine, and a selection of rail and roller motion shoes by Dr. Scott Morrison of Rood and Riddle Equine Hospital's Podiatry Clinic in Lexington, Kentucky. Also included is the Soft-Ride hoof boot, which Dr Morrison helped to develop for laminitic horses.

Dr. Morrison will speak on Tuesday, August 11 in the Hoofcare@Saratoga series at the Parting Glass, 40 Lake Avenue, Saratoga Springs, at 7 p.m.; Michael Wildenstein will speak on August 18 at 7 p.m., with a farrier-only session in the afternoon. Admission to both lectures is free; seating is limited.

© Fran Jurga and Hoofcare Publishing. No use without permission. You only need to ask.

Fran Jurga's Hoof Blog is a between-issues news service for subscribers to Hoofcare and Lameness Journal. This blog may be read online at the blog page, checked via RSS feed, or received via a digest-type email (requires signup in box at top right of blog page).

To subscribe to Hoofcare and Lameness (the journal), please visit the main site, www.hoofcare.com, where many educational products and media related to equine lameness and hoof science can be found.

Questions or problems with this blog? Send email to blog@hoofcare.com.

Zenyatta in Hind Hoof Drive

Embrace the Power of Zenyatta, originally uploaded by alydar_1978.

For people who just can't seem to understand why horses need different shoes on their hind feet than on their front feet, here's your answer.

Charles Pravata shot this most amazing anatomical study of the hind quarters and limbs of the great race mare Zenyatta springing from the starting gate at Del Mar last month in the Vanity. She was carrying a whopping 129 pounds. (Needless to say, she still won.)

The track surface at Del Mar is Polytrack; Zenyatta is a real California girl and prefers Designer Dirt over Real Dirt.

Thanks to Charles Pravata for probably risking his life to take this photo and to Raceday360 for bringing it to my attention and to Zenyatta for being Zenyatta. She has nice feet, too.

Video: Thoro'Bred Racing Plates Are Born and Bred in California. See How They're Made!

by Fran Jurga | 6 August 2009 | Fran Jurga's Hoof Blog



On Tuesday night, the National Museum of Racing and Hall of Fame in Saratoga Springs, New York celebrated the addition of a new case of shoes to its "Ride On!" exhibit on advances in racehorse health and safety. As part of the Hoofcare@Saratoga series for 2009, Hoofcare & Lameness hosted a little reception, sponsored by Life Data Labs, and I pointed out some of the innovative shoes and boots and hoofcare products that the museum had selected to display.

My point was that horseshoes are much like mousetraps: people keep trying to invent a better one, a more ideal one. Of better materials: stronger, lighter, more supportive, longer laster, more colorful, more healing, or sometimes just more complicated.

There were two companies I didn't mention but you will certaily see their shoes in that museum and all over the backside at Saratoga. They are the Victory Race Plate Company of Baltimore, Maryland and the Thoro'Bred Racing Plate Company of Anaheim, California.

Their shoes may not be in the exhibit of therapeutic shoes and braces and boots, but you will find them all over the museum in the cases of the trophy shoes of the champion racehorses like Secretariat.

The Orange County Register in California made a trip to Anaheim recently to see how raceplates are made and say hello to Thoro'Bred's Ed Kinney on the occasion of the 60th anniversary of the founding of his company. I hope you will enjoy this video.

Ed and Thoro'Bred were supporters of Hoofcare@Saratoga last year and we appreciate their support. We have it from an inside source that Thoro'Bred shoes are the equivalent of the Jimmie Chooz faves of the top three-year-old filly in the USA; she wore them when she modeled for her fashion portrait, shot by Steven Klein, in this month's issue of Vogue Magazine. Check it out the next time you're near a newsstand!

© Fran Jurga and Hoofcare Publishing. No use without permission. You only need to ask. Fran Jurga's Hoof Blog is a between-issues news service for subscribers to Hoofcare and Lameness Journal. This blog may be read online at the blog page, checked via RSS feed, or received via a digest-type email (requires signup in box at top right of blog page). To subscribe to Hoofcare and Lameness (the journal), please visit the main site, www.hoofcare.com, where many educational products and media related to equine lameness and hoof science can be found. Questions or problems with this blog? Send email to blog@hoofcare.com.

Google Ocean and the Animated MRI of a Horse's Foot

by Fran Jurga | 4 August 2009 | Fran Jurga's Hoof Blog

This blog post is comprised of three "aha!" moments.

It began back in February when I was intrigued by the launch of Google Oceans, an enhancement of Google Earth that allows us to look at the ocean floor, go inside the hull of a sunken ship, or explore the base of an iceberg in Antarctica. I imagine one day soon that the lobstermen around here won't have to go out and check their traps anymore; they will simply get on Google Ocean, type in the GPS coordinates of each trap, and see what they've caught. Then they would have to haul only those traps.

The image (above) that Google Ocean served up to promote its new program made me think of the horse's hoof, of course. The hoof has a lot in common with an iceberg. Everything is going on where we can't see it. Things are larger than they appear on the surface. And there's more to it than meets the eye. And as the history of the Titanic will tell you, a problem with an iceberg can ruin your day, or even end it. The same goes for a hoof.

Fast forward a couple of months and I'm lying inside an MRI unit in Massachusetts General Hospital. I'm determined to understand and appreciate this uncomfortable and deafening experience and use whatever I can get out of it to enhance my comprehension of magnetic imaging of the horse's foot.

Except no one on the staff wants to talk to me and the noise is too loud for conversation anyway.
I appreciate MRI images of the horse's foot because it is a new way to see inside the foot but I'm never sure what I'm looking at because I am trying to keep in mind that that is just a slice, unlike a radiograph. The MRI is like a strip of film negatives of a sequence of images in an old-fashioned filmstrip (albeit in 3D). When the radiologist looks at the MRI, he or she views the series mounted together on a sheet, not a single isolated image. Together, they make up the whole, but the isolated view reveals the injury.

MRI should be a collective noun, not a singular. That's what I brought out of that clanging tube that day at the hospital.

Fast forward again. Now it's the end of July and I'm in Columbus, Ohio, sitting in the back row at the AAEP's Focus on the Foot summer meeting. I'm really enjoying the speakers, taking notes like mad, and regretting missing the first day.

A change in the schedule brings North Carolina State University's Dr Rich Redding to the stage; he had been the victim of media glitches the day before, so his lecture was rescheduled. What a bonus for me! His lecture offers a hybrid approach to examining the foot and selecting the imaging modality for an injury diagnosis. All his images of the foot are lovely and explained very clearly but it all comes together for me when he compares four cases of foot injuries--puncture wound, two collateral ligament strains, and navicular zone pain by showing their MRIs.

The first thing that caught my attention was the should-be standard technique of showing a dissected foot cut at a specific point, and positioning an MRI "slice" at the same point next to it. That helped visualize the level in the foot where the injury was, and all the structures seen in the MRI, since the navicular bone can be viewed on so many different slices through the coffin joint.

Then, instead of showing an isolated MRI slice that showed the lesion site, he animated the slices into a fly-through of the entire MRI series.

Dr. Redding writes: "This was a horse that had a puncture to the navicular bone that damaged the Deep Digital Flexor (DDF) Tendon with a flap of tendinous tissue on the dorsal tendon proximal to the navicular bone. There is hemosiderin in the digital cushion where the nail penetrated the frog into the DDF and navicular bone." (Rough translation: the nail was in the back part of the foot so it grazed the upper surface of the navicular bone, which is at the level of the short pastern bone in the coffin joint. Watch the video and when the black square of P2 appears, you will see the injured area very briefly.)

It was Google Ocean all over again. You're beneath the surface, flying through; stop where you like and have a look around.

When they decide to do Google Hoof, I'm ready. Or maybe we're already doing it.

Thanks to Dr. Redding for the loan of this animation.


© Fran Jurga and Hoofcare Publishing. No use without permission. You only need to ask. Fran Jurga's Hoof Blog is a between-issues news service for subscribers to Hoofcare and Lameness Journal. This blog may be read online at the blog page, checked via RSS feed, or received via a digest-type email (requires signup in box at top right of blog page). To subscribe to Hoofcare and Lameness (the journal), please visit the main site, www.hoofcare.com, where many educational products and media related to equine lameness and hoof science can be found. Questions or problems with this blog? Send email to blog@hoofcare.com.

Quality Road Recovers from Quarter Cracks and Smashes Track Record at Saratoga!

A quick news flash from Saratoga: You may remember the name of Quality Road, a three-year-old who was a top contender for the Triple Crown this spring until he popped a quarter crack in a hind foot while setting a new track record at Gulfstream.

While recovering from that crack, he popped one in his front foot on the same side. The colt has been laid up since March, trained lightly, and switched trainers from Jimmie Jerkens to Todd Pletcher.

Quality Road had his first start today since Gulfstream and he won the Amsterdam Stakes on while setting a new track record for six and a half furlongs on the dirt at New York's Saratoga track.

And he set that record in spite of stumbling out of the gate.

It looks like Quality Road is back on all four feet again. That's the kind of hoofcare success story we like to report.